Yeti takes a new tack on women’s bikes with Beti line
06/28/2015 18:42
Yeti chose to stick with existing platforms so female riders could benefit from the same technology and design. Photo: Yeti Cycles
With a burgeoning women's market in the cycling world catching the attention of bicycle manufacturers worldwide, Yeti Cycles recently introduced the Yeti Beti line of bicycles made specifically for smaller female riders. Instead of creating entirely new bikes for the line, Yeti chose to focus on designing smaller sizes of its popular existing models.
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